Message Appeal

Commericals I Enjoy:

Not only do you find it absolutely insane that a baby is sitting at a computer, but the baby is also talking to you, and not only talking, but he's talking about E-Trade and investing. All of the E-trade commercials featuring the baby are very entertaining and tend to keep your interest because it is such a strange sight to see a baby talking.


This commercial and most other Starburst commercials appeal to their target audience through humor. This commercial appeals to you through humor but also lets you know what the product is and what kind of consumer enjoys it.

Commercials I do not enjoy:

I do not enjoy the Allstate commercials because they strike fear into the consumers mind. However, this is an effective ad and most Allstate ads are effective since they do stick in your mine perhaps more so than ads that are humorous or use other tactics.


I do not like this commercial along with other ads for funding for children. These ads appeal to your emotions and make you feel guilty. However, these ads could be effective to most. I on the other hand do not want to feel sad or guilty when watching TV or when a commercial comes on.