Flat Earth

"Where nutritious and delicious have finally come together. In fact, they’re friends. Sound impossible? Well, at Flat Earth, we believe you can do anything if you set your mind to it. Like combine nutrition with real chip taste.That’s right, there’s a half serving of fruits or veggies baked into every ounce of our delicious crisps. They’re not impossible, they’re IMPOSSIBLY GOOD®."

I agree completely with the positioning of Flat Earth Chips. They have come up with a brilliant idea to combine our favorite snack, the chip, with nutrition. Since there is a half serving of fruits or veggies in one ounce of their chips, this allows us to snack away without feeling the guilt of regular potato chips or other snacks. Flat Earth's position is basically spelled out for us: for us as consumers to snack without feeling the guilt and staying healthy. However, I feel as if this company is only targeting a more advanced age group such as late twenties and thirties. If this company were to position themselves to a larger age group, then I'm sure they would benefit sufficiently.

I really enjoyed the commerical shown to us on Youtube. ( http://www.youtube.com/watch?v=FWHOYZP9280) This commercial is basically telling us that you would never expect for a snack to come out that was so nutritious, that this could only be manufactured "when pigs fly", but as we see in the commerical, the super cute pig is flying and the impossible is coming true.

To position to college aged younger women, Flat Earth should have their commercials targeted toward a more college themed audience. For example: show young college aged women at a study group or watching their favorite show and snacking on Flat Earth Chips. They could also expand their horizions in where they sell their products such as in food courts in colleges or the general store on a college campus.

http://www.flatearth.com/